Wendy's is trying out dynamic pricing. It's not as Uber as it sounds.

UPDATE: Feb. 28, 2024, 11:39 a.m. GMT. Wendy's has since clarified in a statement to Mashable that it "will not implement surge pricing." Rather, it may experiment with variable pricing strictly to lower prices when their restaurants are quieter."We have no plans to [raise prices when demand is highest] and would not raise prices when our customers are visiting us most," Wendy's wrote in a new blog post on Tuesday. "Digital menuboards could allow us to change the menu offerings at different time