Vungle helps developers get users on Amazon Fire tablets

Vungle and Amazon are working together on user-acquisition campaigns to the online retailer’s Fire tablets. In doing so, it is bringing attention to the little-noticed growth of Amazon’s devices. Market researcher IDC said that adoption of Amazon devices increased 1,200 percent in 2016. This could help developers improve their monetization and reach on Amazon devices.
The Vungle SDK for the Amazon Appstore will be available in September.
“Fire tablet users are a rapidly growing