VR’s marketing conundrum — and how to fix it

GUEST: Most VR content is built on game engines like Unity. VR creators are placing all their chips on the premium engines such as Unity and Unreal, and that’s because they look to these platforms as their best bet for delivering high-octane experiences. There are, however, big drawbacks to publishing “triple A” immersive content. One is distribution, which is a question of all the friction that comes with being isolated to walled gardens. That is, to play the game or jump into