Voice search must identify user intent before it can make sales

GUEST: Personal digital assistants have taken the world by storm. We have Siri and Google Assistant on our phones, and many of us have Amazon Echo and Google Home, as well. Voice user interfaces, which have been available to consumers since the 1990s, have finally gone mainstream as a way to play music, set timers, and control smart homes.
But voice hasn’t really taken off for ecommerce, despite Amazon’s leadership in the smart speaker market. When asked about this a few months ago,