Video game ratings target loot boxes with new warnings

The Entertainment Software Rating Board (ESRB) announced today that it will now label physical video games which sell randomised items in-game for real money. New notice "In-Game Purchases (Includes Random Items)" will be affixed to games that offer loot boxes or similar items, warning players and parents alike. 
In a blog post, the ESRB wrote that the new label "will be assigned to any game that contains in-game offers to purchase digital goods or premiums with real world currency (or with