Viacom launches BET Play streaming app for $3.99 a month

Last fall, Viacom announced it would be rolling out a suite of mobile apps for each of its major networks, like Comedy Central, MTV, and Nickelodeon. Today, Viacom announced the most recent addition to that collection: BET Play. The app will allow users to stream some of BET's original series and awards shows for $3.99 a month.
The launch of the app is meant to ramp up interest in the 2016 BET Awards, which take place this Sunday. In previous years, viewers needed a cable subscription to wa