'Very mindful, very demure' creator Jools Lebron can finance her transition thanks to the trend

If you've been online in the past week, you're probably familiar with the "very mindful, very demure, very cutesy" agenda. It's a phrase beloved by pop stars and politicians — having been seen on the feeds of J.Lo and the White House — and all that attention has made it possible for its creator, TikTokker Jools Lebron, to finance the remainder of her gender transition. In a TikTok posted earlier this week, Lebron described how much change her videos — most of which describe all