'Very demure' demonstrates TikTok's ability to shape modern language

Over the past few days, the entire TikTok community has latched onto the word "demure." Once a relatively obscure term you might’ve last encountered during a Gilmore Girls rewatch, it suddenly became ubiquitous. That’s the way things work on TikTok — for better or worse.For those unfamiliar with the platform, the latest TikTok trend involves users claiming how "demure" and "mindful" they are in various situations. It’s a self-effacing, tongue-in-cheek joke where people ad