Verve, an events platform based around influencers, raises $60M and rebrands as Pollen

Influencer marketing and the related area of spon con have become a cornerstone of how the internet’s wheels spin: personalities attract traffic and buzz, and help shift not just sentiment but often products for brands, giving boosts both to online engagement and commerce. Now, a London startup called Verve,which plays on the influencer theme in the area of selling tickets to experiences and events, has raised a significant round of growth funding to expand its business.
The company today