Vertebrae exits stealth and secures $10 million to bring advertising technology into VR

EXCLUSIVE: With everyone seemingly keeping a close pair of eyes on the potential size of the virtual reality marketplace, discussions on how marketing, advertising, and promotion will look in this new immersive space are somewhat overlooked.
To move that agenda forward, Vertebrae has emerged from stealth today with the launch of the first native virtual reality (VR) advertising platform. The company has also announced $10 million in Series A funding.
Vertebrae’s remit is a simple