Verizon’s new tracking tool tells advertisers when you’re looking at your email inbox
Illustration by Alex Castro / The Verge Verizon quietly introduced a new email marketing feature yesterday that it ominously calls “View Time Optimization,” which is a fancy euphemism for a tracking tool that alerts advertisers to the moment you’re looking at your email inbox. Why? So they can send you an ad, of course.The service is part of Verizon’s suite of email and web advertising properties, which includes AOL and Yahoo, and well-known programmer David Heinemeier H
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