Verizon and AT&T have vastly different ideas about phone cases

Helena Elicerio wants to make Verizon the go-to spot for phone cases.As Verizon’s phone case product manager, she’s betting accessories will define the company’s brand and transform its retail future. And Verizon is betting they will, too: the carrier currently offers over 150 iPhone cases, and that number has risen above 200 in the past.Verizon has already overhauled 200 stores with a focus on cases and accessories. In these “Next Gen” stores, as they’re call