Verge 3.0: How we conducted research

The Verge relaunch is a project like no other for Vox Media. This was the first time we’ve taken a brand that our company originally builtand given it a full redesign.We’re not just talking about the website, either. This redesign covers everything from the logo to event spaces to distributed platforms to YouTube thumbnails.It was born out of the definition of a new mission statement. Simultaneously, we also migrated The Verge to a new version of our publishing platform, and introdu