Venmo launches a ‘limited edition’ rainbow debit card for its payment app users

Hoping to entice more users to attach the Venmo Mastercard to their account, Venmo this morning announced it’s launching a “special edition” rainbow-colored version of its debit card that will only be available in limited quantities. Clearly, the idea here is to generate a sense of urgency around ordering the Venmo Mastercard, as well as a desire to cater to Venmo users’ interest in more card varieties.
The new rainbow card will be offered until supplies last, says Venmo.