Unroll.me’s CEO is ‘heartbroken’ that users are upset their data was sold to Uber

In the latest in a string of negative press for Uber, this past weekend a massive New York Times report revealed that email decluttering service Unroll.me had been selling user data to Uber to help the company gain insight on when customers were switching between its service and its competitor, Lyft. According to the Times, Unroll.me did so by collecting Lyft receipts from its users’ inboxes and passing that information along to Uber for an undisclosed fee.
Naturally, users were upset to f