Unlocking augmented reality for business

Like its close relative virtual reality (VR), augmented reality (AR) blends the lines between the physical and digital worlds, creating a new type of environment for us to interact with. Instead of wearing a pair of goggles and immersing oneself in a different setting, AR uses everyday devices like a tablet or smartphone to overlay digital elements onto a live view of the world around us. The technology started to gain momentum around 20 years ago, with prominent researchers like Ronald T. Azum