Universal Music Group turns to Spotify after pulling catalogue from TikTok

The TikTok-ification of Spotify is almost complete. First Spotify pivoted to video. Now Universal Music Group (UMG) is expanding its partnership with the music streaming giant to compensate for pulling its music from TikTok. SEE ALSO:Is Djo's 'End of Beginning' the beginning of the end for TikTok as a music discovery platform?
Spotify and UMG announced that Spotify will give UMG artists access to new promotional and social tools. In a press release Daniel Ek, the CEO of Spotify, said, "The forth