Unity ratchets up its marketing to game developers — without a GDC booth

Unity Technologies is spending more time and money delivering its message to game developers during the upcoming Game Developers Conference, but it will do so without a booth at GDC.
The GDC is expected to draw more than 26,000 attendees, and Unity says it continues to support the event as a platinum sponsor and seven talks on the agenda. But Unity — which powers more than 50 percent of all games with its game development engine — wants to make more noise and engage with developers i