Ultra-pricey cable manufacturer Monster is doing an ICO. Seriously

Monster Cable is looking to surf the blockchain buzz to save its drowning business. The US-based electronics manufacturer — best known for its headphones and (overpriced) audio and video cables — has been suffering heavy losses for years. Now, it’s planning a $300 million initial coin offering (ICO). The company has filed the ICO for “Monster Money Tokens (MMNY)” with the US Securities and Exchange Commission (SEC), as spotted by Coindesk. Monster is not promising