Ubisoft's 'Assassin's Creed' strategy: Recruit your biggest fans to make it

There is no sexy origin story for the Assassin's Creed movie, to hear Ubisoft CEO Yves Guillemot tell it.
He speaks of bringing down customer acquisition costs and finding ways to offset the investment needs of AAA game development. It's all part of the philosophy Ubisoft Motion Pictures was founded upon when the division was established in 2011.
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"It came from the fact that I saw competitors doing movies