UberCentral lets businesses arrange Uber rides for their customers

Uber has launched a new service called UberCentral that lets business request door-to-door rides for their clients / customers. The people going in the backseat don't need an Uber account at all; they don't even need the app installed. Instead, this is meant to position Uber as an indispensable convenience for any number of business that frequently transport customers to and fro. And like the rapidly expanding UberEats, it's yet another offering built on top of Uber's core business.
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