Uber wants to let brands feed you content during your next ride

Uber is partnering with Yext, a New York-based startup that specializes in location data for businesses, to help online shoppers book rides to their favorite store or restaurant. The partnership will also allow corporations to serve up marketing material and ads to consumers on Uber’s platform. Depending on your point of view, that will either be super helpful or super annoying.The announcement is an extension of Uber’s decision to open its application program interface (API) softwar