Uber rolls out its own airlines-style rewards program

Uber hasn’t taken to the skies yet, but the ride-hail company is already offering a frequent flyer-style rewards program for riders. The program, which launches in nine cities Wednesday, lets ride-hail customers earn perks like cheaper fares, better customer support, and priority pickups at airports. It’s another in a series of product announcements from Uber aimed at winning over customers — and impressing investors — ahead of the company’s planned IPO in 2019.Blu