Uber invented Beacon because not every Prius is your ride home

It’s happened to me a bunch of times. I’ll order an Uber (quite often in the early hours of the morning when I’m – what’s the euphemism, “tired and emotional”?) and stagger to the curb, only to jump in a random person’s car. It’s not always my fault. I mean, not always. Given that Uber is an increasingly dominant mode of transportation, and most Uber cars in London are Priuses. It’s easy to get confused. Mercifully, Uber has seemingly