Uber hires logistics brokers to continue push into trucking

(Reuters) – Uber hired the team behind a Chicago transportation brokerage last fall as part of an effort to break into the long-haul trucking industry.
All five employees from 4Front Logistics joined Uber in November, said an Uber spokeswoman, who added that Uber did not pay anything for the company. Brokerages such as 4Front Logistics connect manufacturers and retailers that are shipping goods with truck owners and fleets.
The deal comes as Uber is vying to apply the logistics expertise i