Twitter tweaks direct messages for brands so they sound more human

Twitter is once again tinkering with direct messages, this time to let brands show customers that they’re communicating with a human, not an automated bot. With custom profiles, businesses no longer have to respond with their company name; they can instead insert a customer service agent’s name and photo so that users feel more at ease.
Above: T-Mobile is one of the first companies to use Twitter’s custom profiles feature within direct messages.Image Credit: Twitter
The first p