Twitter now lets advertisers create their own stickers

Twitter has figured out a way to make money off of a feature it cloned from Snapchat less than two months ago. It's now allowing advertisers to offer sponsored stickers, which will appear up front in the list of stickers that users can place on their photos.
The new ad format kicks off today with a sponsorship from Pepsi, which has paid for eight custom stickers, six of which are weird smiley faces, one of which is a trophy, and only one of which has a Pepsi logo on it. Twitter will allow a