Twitter lets brands create custom hearts within Periscope broadcasts

Twitter is giving brands a bit more creative freedom when it comes to live video. The company announced the launch of Custom Hearts, a program whereby broadcasters will be able to customize the hearts within their Periscope livestream so it matches their brand. The new reactions are not supplanting the existing hearts, and having them appear is as simple as tapping on the heart button.
Brands currently have to work with Periscope to activate these Custom Hearts. The hearts are also considered pa