Twitter created an ad format to put bots in your DMs

Today Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message Cards allow brands to reach users and start an experience with a bot in their Twitter feed.
“Using a Direct Message Card, businesses can capture people’s attention with engaging image or video creatives, and include up to four fully customizable call-to-action buttons,” Twitter product manager Travis Lull wrote in a blog post today unveiling the new car