Twitter admits that it showed more ads to less popular users

Illustration by Alex Castro / The Verge Twitter has admitted that, in the past, the platform was skewed to show more ads to users with fewer followers, as first reported by CNBC. The policy was intended to give popular users a better experience, incentivizing them to stay on the platform.
“Historically, users with high follower counts have seen fewer ads,” a Twitter spokesperson said in a statement to The Verge. “Recently, we’ve shifted our approach to showing ads to eve