Twitter adds new dedicated way to track website conversions

Twitter has enhanced its tools for advertisers who need to track website conversions throughout the entire sales process. Available in beta to those in the U.S., the newest monetization objective focuses on ensuring marketers, and even retailers, can properly target ads where there’s a high likelihood of a purchase.
Objective campaign performance around Twitter ads were introduced in 2014. At the time, the company claimed that the offering would “make it easier for advertisers to cre