Twitch’s new video ads can avoid ad blockers

Twitch is the next big name to take on ad blocking. Starting today, it’s rolling out a new ad format that’s supposed to be harder to skip. Twitch says the change will “reduce the efficacy” of ad blockers — seemingly leaving some wiggle room there under the assumption that someone’s going to find a way around them.
To block ads, Twitch is basically doing the exact same thing that Facebook did: it’s going to begin making ads look — from a code perspe