Tubi’s new redesign wants to push you down the rabbit hole

Tubi’s new logo and signature shade of “turple.” | Image: Tubi Tubi knows that people fire up its app just to see what happens to be streaming rather than to search for one specific thing, and the platform is trying to embrace that reality about itself in the form of a playful new brand identity.
Today, Tubi began rolling out a new look and feel for its login-free service that’s meant to emphasize how the streamer wants viewers falling down rabbit holes as they search thr