Trump and PewDiePie are using the same playbook

The most powerful posture for a modern media figure is to play the martyr. Just after noon today, PewDiePie, the biggest star on YouTube, released a video in which he half-heartedly apologized for his use of Nazi imagery and anti-Semitic language, blamed the media for unfairly targeting him, and teared up as he thanked his fans for their support. Less than an hour later Donald Trump kicked off a press conference with a long monologue railing against the media for criticizing him, blaming them fo