Tone raises $4M to help e-commerce brands text with their customers

While many companies are using chatbots and other forms of automation to manage their communication with customers, Boston-based Tone is betting that humans will remain a key part of the equation.
“The traditional models of bots and humans is, ‘Hello, I’m a bot, now you get to battle with me to finally get to a human,’ ” said ToneCEO Tivan Amour. “Our version of that is, ‘I’m a human using AI to get you the answers you need more quickly.’ &rd