Today's iPhone event will be a test of trust for Apple

From a distance, today may look like any other early-September Apple event: new iPhones, new features and accessories, and a couple of updates to the rest of the company’s prodigiously successful product portfolio. But look a little closer, and you’ll see some challenges that Apple hasn’t had to face before. They all relate to the fundamental issue of trust — something that Apple has enjoyed in unconditional form in the past, but will now have to justify and reinvigorate