To scale subscription startups, get to know your customers

The crowded world of subscription businesses offers ongoing opportunities to screw up your relationship with subscribers.
At Disrupt San Francisco 2019, I spoke with Forerunner Ventures’Eurie Kim, Lola CEO Alex Friedmanand KiwiCo CEO Sandra Oh Lin about key issues and priorities for scaling a subscription service post-launch. A primary theme: building relationships with customers who’ll help you decide where to look for your next product.
“The first product just has to work or