TiVo confirms its customers will soon see ads before DVR recordings

Photo: TiVo So much for it being an early, experimental test. TiVo has confirmed that it plans to place pre-roll video advertisements before DVR recordings for all customers — even those with a lifetime subscription plan. “DVR advertising is going to be a permanent part of the service,” a company spokesperson flatly told Light Reading. “We expect to be fully rolled out to all eligible retail devices within 90 days.”
“Eligible” retail devices are those r