05-03-2024 23:30 via theverge.com

TikTok’s longer videos are here to stay

Illustration by Nick Barclay / The Verge A year ago, TikTok introduced a new way for creators on the platform to make money: make longer videos. The invite-only Creativity Program, then in beta, required TikTokers to post clips longer than a minute to qualify for monetization, demonstrating a shift in how the company wanted people to use its platform. It was a move away from the so-called short-form video style that made TikTok a household name in the first place.TikTok announced today that the
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