TikTok's AI-generated content is getting watermarked

TikTok is taking another stab at curbing the rise of AI-generated misinformation taking over social media platforms, as it announces a new way its watermarking (or labelling) AI.The platform announced today that it is joining the Adobe-led Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity (C2PA), a nonprofit-backed project to align tech and social media companies on best practices for what is known as "content provenance," or the "basic, trustworthy facts