TikTok will reward creators making longer videos

TikTok is set to reward "high-quality" videos that are over a minute long, announcing the Creator Rewards Program that was previously in beta. Though the specifics haven't yet been revealed, creators will be able to monetize more content, with the company calling out four key areas it will prioritise: "originality, play duration, search value, and audience engagement." The newly formalized program found success last year, with total creator revenue increasing by over 250 percent within the last