TikTok may add AI avatars that can make ads

Illustration by Nick Barclay / The Verge TikTok plans to add an AI creator feature to its platform, which may compete with the sponsored ads human influencers make on the site.
The Information reports TikTok is developing virtual influencers to promote and sell items on the platform. The AI avatars can read scripts from prompts generated by advertisers or sellers on its TikTok Shop. The feature is not live yet and could still be changed.
According to The Information’s sources, TikTok staff