TikTok is paying creators to up its search game

Illustration by Nick Barclay / The Verge TikTok is leaning in even more to its app being used like a search engine.
Creators making money on the platform will now be paid based in part on how well their content meets what other users are searching for. TikTok calls this metric “search value,” and it’s one of four core elements in determining creator payouts. TikTok announced the change as part of its new monetization program, called Creator Rewards.
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