TikTok has its Super Bowl moment in more ways than one

It’s best to think of the Super Bowl as the Content Bowl; brands try to outdo each other with celebrity power, attempts at creating viral moments, and trailers for the biggest movies. This year, that included TikTok.TikTok aired a 30-second Super Bowl commercial during the game, leaning into the realness of its creator base. The tagline at the end of the video suggests TikTok is “real athletes, real fans, and real videos.” The spot celebrated the short videos people take of goi