Ticketmaster discovers blockchain, buys Ethereum-powered app

Ticketmaster, the most globally recognized company in events ticketing, has given into the hype and bought a startup specializing in blockchain-based ticketing solutions. Announced today, Ticketmaster now owns Upgraded Inc., an American software firm responsible for creating a nifty smartphone app that authenticates event tickets using Ethereum technology. Essentially, Upgraded generates dynamic barcodes powered by smart contracts, which venues and ticket-holders can scan to ensure they don&rsq