Three nights following Spotify playlist editors around New York’s live music scene

In an otherwise boring conversation about some press release or another, a Spotify PR person mentioned to me that an artist who had a big hit on the platform’s Fresh Finds playlist was discovered when one of the curators just happened to see them play a show in Bushwick. I was as surprised as anyone really can be by an email from corporate PR.Fresh Finds is one of Spotify’s prized products, a weekly playlist crafted from a combination of two different data inputs: it identifies new,