Threads raises $20M for its luxury goods ’boutique’ that exists only in messaging apps

When you think of e-commerce marketplaces, chances are that the first things that come to mind are storefronts built on websites and apps. But today an e-commerce startup that has never had either — and never plans to — has raised a fistful of cash to continue building out its shopping experience on the platform that has been its growth engine: messaging apps.
London-based Threads has raised $20 million in funding for an operation that courts high-end, millennial, mostly female custo