This story is just for you

Have you noticed how almost every form of public communication nowadays is aimed directly at you? The second person has always been the primary addressee of advertising and political rhetoric, but it’s striking how prevalent it has become in our new age of constant connectedness. You can’t go two sentences online, it seems, without hearing about yourself.
Whenever someone wants to deliver an emotive message or prompt to action, "you" is the easy and reliable shortcut. In 1914, the Br