This luxury pen is blowing up on Kickstarter and I really don't get it

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It's...just a really nice pen, I guess?
SEE ALSO: This fleece pullover is actually a rain jacket and it looks super cool, y'all
The Magno Ink is an "affordable luxury" pen by UK-based design team Hribarcain (your guess on how to pronounce that name is as good as mine.) It hit its funding goal on Kickstarter in 90 minutes and has now raised over 8 times that goal. And TBH I don't understand it a