This is what effective conversational commerce looks like

GUEST: When Amazon announced Echo last year it was clear we were about to take another quantum leap in retail technology — similar to the social and mobile waves in the last decade. Already the envy of any retailer, Amazon was yet again betting on a transformative technology that could reshape the way we shop.
Echo is part of the new wave of conversational commerce technologies, where the use of messaging, digital assistants, chat apps, or question-and-answer dialogue makes it possible for